Email ROI Calculator How many recipients are you mailing to? What is the total campaign cost? £ What response rate do you expect? [?] % What conversion rate do you expect? [?] % How much is each lead/sale worth? £   Results Number of responders: => Cost per response: £ Number of leads/sales: => Cost per lead/sale: £ Total Revenue: £ => Profit: £ => ROI: % Are You Maximising Your Email Marketing Performance? A small improvement in your email performance has a BIG impact on the success and profitability of your email campaigns. But you can't manage what you don't measure... With iTracker email tracking software, you can track open rates, click-through rates and click-to-sale conversion rates for all your email marketing campaigns in real-time! Click here to learn more about iTracker   Email Marketing ROI Calculator Use the Online ROI Calculator to determine your return on investment (ROI) for any email campaign. 1. Enter your campaign cost and projected results. 2. Click "Calculate" to estimate your ROI. Email Marketing Metrics Response rate: The number of recipients that click through to your website divided by the number of emails sent. Conversion rate: The number of people that complete a specified action (purchase product, request information, download a whitepaper, etc) divided by the total number of visitors to your website. Note: The ROI Calculator requires javascript to be enabled in your browser.

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