Email Tracking

It is important to track response rates for each email campaign.

By tracking, you can tell which headlines, offers or promotions pulled the best response.

Users can respond by replying to emails or by clicking on links embedded in the emails.

Tracking Replies

By using various mailto: links, you will know which message recipients are replying to. Mailto: links are links within your body text that, when clicked on, open a new message in the recipients email programme. You can specify the return email address, subject lines &/or body text for these replies.

Specifying the reply field:
mailto:feedback@yoursite.com
mailto:feedback2@yoursite.com

Specifying the subject line:
mailto:feedback@yoursite.com?subject=golf1
mailto:feedback@yoursite.com?subject=golf2

Specifying the body:
mailto:feedback@yoursite.com?body=information

Specifying the subject line and body:
mailto:feedback@yoursite.com?subject=golf1&body=information

Tracking click-throughs

There are a number of ways to track click-through responses.

A) Create a specific landing page for each link
www.yoursite.com/01
www.yoursite.com/02

B) Use specific link click-through tracking software
www.yoursite.com/trackingscript.pl?01
www.yoursite.com/trackingscript.pl?02

C) Use site statistic (log analysis) software
www.yoursite.com/?01
www.yoursite.com/?02

Tracking read messages

This is only possible if you are sending html email. By embedding an image in the html email, when each message is opened, it pulls the image from your server. The image could be your logo or an invisible single pixel.

Next section: Promoting your ezine or newsletter

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