What is Spam?

"Spam" is unsolicited email, whether commercial or non-commercial.

If you are sending email to anyone who has not requested it, then you are "spamming".

Spamming is attractive to certain types of internet marketers because it is possible to send a large number of emails to a large list of people, at low cost.

However, not only is legislation in place that makes spamming illegal, it does not work. At best it will annoy recipients and turn potential customers against your business. At worst, your business reputation and credibility could be ruined, not to mention the fact that you could land yourself in court.

Under no circumstances is spamming acceptable.

Don't do it!

Next section: What is "opt-in" or "permission" email marketing?

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