Promotion using email signature files

A signature file is the text you insert at the end of all your emails which identifies you, your company, and your products and services.

At a minimum, it should contain:

- your company name
- your contact details
- your website address
- marketing tag line

Signature files should be a maximum 6 lines of information. Here's an example:

----------------------------------------------------------
Mr Bob Test
CEO, Test Widgets Ltd
Email: bob.test@widgets.com
Web: http://www.widgets.com

Test Widgets - the best widgets on the web!
----------------------------------------------------------

Signature files are an important way of building brand recognition. Just think how many times your company gets exposure if you include these details in all your emails!

They are also commonly used when posting to newsgroups and bulletin boards. Since sigs appear at the end of messages, they are usually seen as an acceptable form of promotion without being considered spam. You can even alter your signature to suit the discussion topic.

In addition to providing contact information and establishing your credentials, signatures can also be used as a marketing or sales tool. Using signature files to promote your business is a great way to advertise your products and services for free.

A signature file is one of the most powerful marketing and communication tools available to businesses. Make sure you use one.

Next section: List Management

Increase Your PPC Profits With Ad Tracking Software A small improvement in your online marketing performance has a BIG impact on the success and profitability of your marketing campaigns. But you can't manage what you don't measure... With ROI Tracker ad tracking software you can track click-to-sale conversion rates and return on investment for all your pay-per-click search engine campaigns...in real-time! ROI Tracker Ad Tracking Software

- Home - Email Marketing Tips - Email Marketing Software - B2B Email Marketing - Privacy - Contact -

© Email Marketing Solutions UK