Is email marketing for you?

All websites need to offer an opt-in newsletter &/or email enquiry form.

Having invested all that time and effort getting visitors to your site, if you don't get their email address once they are there, you may lose them for good!

In fact, if you account for the fact that email is the most popular application on the internet, email marketing is probably even more important than your website.

Before you start a campaign, however, you should answer the following questions:

1. What are your goals?

- branding/awareness?
- customer acquisition?
- customer retention?
- new sales?
- repeat sales?
- customer feedback?

2. Do you have the resources?

- time?
- tracking capability?
- copywriting skills?

3. Are you ready for a successful campaign?

- can you cope with a large number of queries?
- can you fulfill the orders?
- are your staff aware of your campaign?
- do you need to get extra staff in to help?

If you are serious about your online business, you can not afford to miss out on the benefits of email marketing.

Next section: What is Spam?

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