Email Marketing Essentials: A Beginners Guide
To Using
Permission Email To Promote Your Business
Email marketing is critical to the success
of your business.
It doesn't matter if your business is
online or off, marketing by email
will save you money, drive traffic to your website, build customer
loyalty, increase brand awareness, create sales, and increase your
profits.
This "Email Marketing Secrets"
guide has been written to provide you
with a good overview of permission email marketing and how to do it
right.
Important note: When I talk about email marketing in this guide, I'm
talking about permission email marketing. Without permission,
it's
spam. And you should never spam. Ever.
I wish you every success.
Table
Of Contents:
What
is marketing by email?
What
are the benefits of email marketing?
Is
email marketing for you?
What
is Spam?
What
is "opt-in" or "permission" email marketing?
The most important lesson on internet
marketing you will ever read!
Top
email mistakes
Formatting
your email
Your
welcome message
Text
or html email?
How
to compose html email
Tips
for html messaging
Creating content
Email signature files
List Management
Tracking
your emails
Promoting
your ezine or newsletter
List Rental
Advertising
in ezines
Final
Thoughts