Tips for html messaging

- keep the design clean and simple

- use a single column of text

- use less than 3 graphics

- keep the file size small

- keep main links above the fold

- fit your promotion in the viewable window

- use colour

- use short urls with a call to action

- make all graphics clickable

- emphasise with bold

- avoid italics and underlining

- use 2-3 sentence paragraphs

- use bullet points or asterisks

- place your link 2-3 times throughout the message

Next section: Creating content

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