Formatting your email

From:

- send email from a person
- keep it consistent
- don't use a free email account

Subject:

- grab attention
- appeal to your target audience
- keep it short
- avoid spam filters

To:

- use a persons own email address

Body:

- html or text?
- limit your line length to 60 characters
- in most cases, short length is best
- call to action
- always use the full url
- place links 2-3 times in your email
- use specific landing pages for each offer
- limit the use of capitals
- limit the use of punctuation (?!!!)
- write as if you are speaking to them
- keep the offer clear
- only use one offer/promotion per email
- clear, easy unsubscribe instructions
- signature file
- use a fixed-width font

Attachments

- try to avoid attachments unless the recipients expect them
- they increase download time
- there is a risk of virus transmission

Easy! :)

Next section: Your welcome message

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