Final Thoughts

Email is ideal for brand reinforcement, product testing, promotional offers and customer surveys. Your message should be compelling, relevant, timely and valuable. Above all, it should be targeted and personalised.

But email marketing is NOT about renting a list and sending out email "blasts" -- in fact, email is not good for prospecting at all. However, when used for lead nurturing and customer retention, email works wonders!

Email marketing is critical to your success online - I can't stress this enough!

Although a website is an excellent tool for online marketing, without email capture, it is far less effective.

Email truly is the "killer application" of the internet.

Can you think of any other way to reach someone on the other side of the world in seconds, 24 hours a day? For pennies? Nothing in marketing has ever come close to the power of email.

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