Advertising in Ezines

Advertising in ezines (email newsletters) can result in highly targeted ads that produce results at low cost.

They are a great way to reach potential customers.

Advantages:

- cost-effective
- good response rates
- free advertising (forwarding of emails)
- extended advertising (archiving of emails with ad included)

Disadvantages:

- you must select the right ezine

The key to successful ezine advertising is in evaluating and selecting the right ezine for your target audience (& writing killer copy for your ad).

Before running your ad, subscribe to the ezine. Look at its quality, the signup method, privacy policy, and unsubscribe options. Look at whether the ads are by the same advertiser or whether they are from different advertisers in each issue.

You also need to find out what the rates and runtime for each ad would be, in addition to the total number of subscribers to that ezine.

Next section: Final Thoughts

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