Email Client Image Blocking

Email image blocking is now almost universal, with many email clients automatically blocking any external image.

This means that many users won't see your graphically-rich email as intended and, if you track open rates, you won't know if the recipient has read your message.

Here are my 3 top tips:

1. Get whitelisted

If you are added to the recipients address book, your images will automatically be displayed in most email clients.

2. Send text & HTML emails together

If your email programme automatically sends a text version with your HTML email (ie. multi-part MIME format), recipients that can't handle HTML will still get a readable message.

3. Focus on response rate (click-throughs) & conversions, not opens.

With image blocking rapidly becoming the default setting, open rates are unreliable. If you want to measure the success of your email campaigns, focus on the bottom line.

Email Image Blocking	AOL 6.0+	Gmail	Hotmail	Outlook 2000/XP	Outlook 2003	Outlook Express	Outlook Express +SP2	Yahoo
External images blocked by default	Yes	Yes	No	No	Yes	No	Yes	No
User-controlled image-blocking	Yes	No	Yes	Yes	Yes	Yes	Yes	Yes
User can click a link to enable email images	Yes	Yes	Yes	No	Yes	N/A	Yes	No
Images enabled if sender in address book	Yes	No	Yes	Yes	Yes	Yes	Yes	No
Alt tags displayed when images disabled	No	Yes	No	No	No	N/A	No	No

[SP2 = Microsoft Service Pack 2 for Windows XP]

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