Creating Email Content

What content will you provide, who will produce it, and where will you find it?

Articles form the most popular type of newsletter content - usually in the form of news, tips, how-to information, or reviews.

One of the decisions you have to make is who is going to write the content for your newsletter. Are you going to do it yourself? Hire a freelance writer? Or use syndicated content?

The easiest (and cheapest) option is to do it yourself. Try to write about something that you know about and enjoy - your enthusiasm will come across in your newsletter and stimulate interest in the reader.

If you find yourself struggling for content, there are a number of resources which will provide free content for your newsletter in return for promotion of the author (in the form of their signature file or "resource box"). Just do a search for "free content" or "free articles" on your favourite search engine - you'll have plenty to choose from.

The key to keeping your subscribers is by offering timely, quality content. Users come to your site and subscribe to your newsletter for information, not to buy something. By having great content, you establish credibility & trust while giving you the opportunity to present your sales message.

Next section: Email signature files

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