Search Engine Marketing: Search Engine Optimization

Titles

Titles are crucial.

Every single page on your site must have a title.

As well as letting users know what the page is about (the title is displayed at the top of the browser window), keywords in titles count towards your ranking.

Don't use your company name (people on the net usually don't know your name) unless it contains valuable keywords, and try to include a mini-description about your page.

Many search engines give extra weighting to keywords in the title (compared to elsewhere on the page).

Your page title is one of the most important places to place keywords.

In addition to helping your search engine ranking, if a user bookmarks your page, the title is used as the description in their Favorites (sic).

META tags

Many search engines index your meta tags. Meta tags are designed to inform the search engines what your site is about. They are not viewed in the browser window. Some of the search engines use your meta tags to determine the relevancy of a page (ie. your ranking).

There are many different types of meta tags, but the two important ones are the "description" and "keywords" tags.

Meta Description - Many search engines will show your meta description on their search results page. It should contain keywords (to increase relevancy), be 15-30 words in length, and it should also be enticing to increase click-throughs.

Meta Keywords - Some search engines give keyword meta tags extra weighting. You should place about 10-25 keywords in this area . Do not repeat a particular keyword more than 2 or 3 times - it is considered spam by many search engines and will get your site banned.

Only use keywords relevant to your page and don't use competitors trademarks!

Some search engines treat upper case and lower case differently, but most do not.

Many keywords are often misspelled, but unless you have misspellings within the body text of your page (not advisable), it is not usually worthwhile using misspellings in your meta tags.

The next area to consider is your body text.

Body Text

The body text is the text that is shown in the browser window (ie. the bit the visitor sees). It should be informative (to retain the visitors interest) and contain keywords throughout the page (to increase relevancy).

Place a short description at the start of your page, since this will be indexed first. Some search engines give extra weighting to text that is specified as a header. Others only index the first few paragraphs.

Alt Tags

The Alt tag is used as a text alternative for an image file. Each alt tag should use 2-3 keywords. For button images, use keywords that describe the page that the user will be taken to should they click on that button.

Frames

Try to avoid using frames - many engines have problems following framed pages and many browsers handle them differently.

Increase Your PPC Profits With Ad Tracking Software A small improvement in your online marketing performance has a BIG impact on the success and profitability of your marketing campaigns. But you can't manage what you don't measure... With ROI Tracker ad tracking software you can track click-to-sale conversion rates and return on investment for all your pay-per-click search engine campaigns...in real-time! ROI Tracker Ad Tracking Software

- Home - Email Marketing Tips - Email Marketing Software - B2B Email Marketing - Privacy - Contact -

© Email Marketing Solutions UK