Search Engine Marketing: Tracking Your Ranking

You should monitor your sites ranking at least every 3 months.

If you are not listed, resubmit your site.

If you are not listed in the top 30 search results for your chosen keywords, re-optimise your site and consider resubmitting that page.

When using search engine marketing techniques to get higher rankings in the search engines, pay particular attention to your home page. Your home page is the main page to optimise, since the home page (default or root page) is often given greater weighting than any other page.

Remember, there is little point in getting a top ranking for keywords that no-one searches for, so make sure you do your keyword research.

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