Search Engine Marketing: Pay-Per-Click (PPC) Search Marketing

Most of the major search engines have implemented some form of paid placement option. This allows marketers to pay for a listing on the first page of search results.

Advantages:

- you only pay if you get sent a visitor
- instant listing in the search results of numerous search engines
- easy to maintain a top ranking (by outbidding competitors)

Disadvantages:

- it's not free
- it can become expensive very quickly
- experienced users may bypass the paid links

The top 3 pay-per-click providers are:

Overture, Google Adwords, and Espotting.

There are two approaches to PPC marketing:

1. Scatter-gun

You can bid on hundreds of keywords for 10 cents (the minimum bid) which have little competition (ie no other bidders). This gives a broad reach with the lowest cost per click-through. 

2. Highly targeted

You bid on competitive keywords which are highly targeted to your selected audience. Your description should be extremely targeted since you will be paying a premium for each click-through.

Since you pay per click-through, you want to make sure that the visitors which click are the ones most likely to buy. To do this, you should qualify your offer.

Important note:

If you're not tracking your conversion rate and return on investment for your pay per click campaigns, you're wasting your time and wasting your money. Period.

If you don't have a tracking system in place, how on earth can you judge the success of your efforts? If you're thinking about PPC marketing, you need ROI Tracker.

With ROI Tracker, you'll be able to see at a glance which campaigns are making (or losing) you money.in real-time! I guarantee it will improve your bottom line.

Click here to learn more: ROI Tracker

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