Search Engine Marketing: Overview

You have probably invested considerable time and resources in developing your website. If your site can't be found, however, you are not getting the maximum benefit from your online presence. It is essential that your site is listed in the major search engines.

* More than 80% of internet users use search engines to find websites.

* Search engine use is one of the most popular internet activities, second only to email.

* The top 10 search engines have over 250 million visitors each month.

90% of all visitors from the search engines will come from the top global search engines. You should aim to be listed on these major search engines, in addition to being listed in country-specific search engines and the main web directories.

However, only a top 30 ranking will result in significant visitor referrals from search engines. If your site ranks lower than this, you will not benefit from this free resource.

Web directories are different to search engines in that listings are compiled by human editors. When submitting to directories, your choice of  category, title, and site description are crucial. The two major directories are Yahoo and Open Directory Project.

Search engines, on the other hand, crawl the web looking for pages to index. They follow links from site to site, indexing the pages found and adding the page content to their database.

When someone searches for a word or phrase (keywords), the search engine displays what it thinks are the most relevant pages for that query. The way to a top ranking is to have high link popularity, choose great keywords, and use those keywords throughout your page.

By getting a good ranking in the major search engines, you will see a significant increase in the number of visitors to your site. I recommend that you optimise your site completely before submitting it to the search engines. There is absolutely no point in submitting a site before it is ready.

These are the major global search engines:

Google http://www.google.com	Yahoo http://www.yahoo.com	MSN http://www.msn.com
AOL Search http://www.aol.com	Ask Jeeves http://www.ask.com	Lycos http://www.lycos.com

Important note:

Do not be fooled by the con artists who promise to submit your site to hundreds of search engines and directories. They are simply using auto-submit software and the only thing you will see from doing this is an increase in the amount of spam you receive.

Concentrate your efforts on the major search engines listed above and the relevant country-specific search engines for your industry.

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