Search Engine Marketing: Open Directory Project

ODP (Open Directory Project) is owned by AOL and supplies directory results for some major search engines, in addition to hundreds of independent sites. ODP does not charge for submission or listing and listings are decided by volunteer editors.

AOL, Netscape, and Lycos use ODP information in their main results.

Google also uses ODP in its main results, but Google uses its own relevancy and ranking algorithm.

Other major sites using ODP (to a lesser extent) are:

MSN, Excite, AltaVista, HotBot, and CNN.

You should follow the same tips for getting listed in Yahoo when submitting to ODP. You should submit your home page to the best category, and at the main ODP site itself (rather than one of its partner sites).

If there are multiple categories that are appropriate, submit a different page to each category - though not all at once or the editors will think you are spamming! Remember, your submission will be reviewed by an editor. To submit multiple times, submit one page, wait until it is listed before submitting another page.

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