Search Engine Marketing: How To Get Listed In Yahoo!

Yahoo is a directory, not a search engine. This means that every site submission is reviewed by an editor who decides whether to list your site (or not). There are two site submission options: Free, and Business Express.

Using the free submission method is a waste of time. It could take months for an editor to review your site, if at all! Using the Express Submit option ($299), your site is guaranteed a review within 7 days. Note that it is a review, not a listing, that is guaranteed.

Yahoo used to be the directory to be listed on - it is one of the top 10 most visited sites in almost every country. Previously, a good placement in the Yahoo directory would generate significant traffic to your website.

However, primary search results on Yahoo are now supplied by Google (directory listings are now a separate option rather than the default), so you should seriously consider whether Yahoo paid submission is good value for money.

Submitting your site:

Step 1:

Have your own domain name - this shows you are serious about your business. Ensure that your site is fully functional, with no "under construction" pages or broken links

Step 2:

Have unique content - the more content you have, the greater your chance of being listed. If your site is just a list of affiliate links then you will not be accepted.

Step 3:

Make sure your site is fully functional and downloads quickly - if not, don't submit. It must also be viewable in both Internet Explorer AND Netscape browsers.

Step 4:

Select the appropriate category:

Type in your keywords and competitors names to see which category each appears under. Make a note of the 2 most appropriate categories that you want to be listed under.

Note: you have a greater chance of being listed if you choose a sub-category within a regional (country-specific) category, compared to a sub-category within the general listings. A listing in the regional category will show up on the main Yahoo site too.

Step 5:

Write a concise, accurate description - maximum 25 words.

Look at the various descriptions of each listing in the category you have selected. Modify your description to suit this category, and try to include a couple of keywords. Avoid all hype or your entry will be edited (or rejected!).

Step 6:

Fill out the submission form completely.

Browse to the category you want to be listed under, then click the "Submit A Site" link. Complete ALL fields of the submission form and pay the required submission fee.

Note: It is advisable to create your title and description on your computer first. Save these details in a text file, and then just cut and paste the appropriate text into the corresponding form field when submitting - this will avoid typographical errors and allows you to "tweak" your description for maximum effect before you go online to submit your site.

Step 7:

Yahoo will notify you if you are successful.

They will also inform you if your site has not been accepted and will give reasons why. Study these closely and implement the suggested changes immediately. Notify the Yahoo editor of your changes and ask them to take another look (politely). If you have followed their suggestions, you should get listed at this stage.

Increase Your PPC Profits With Ad Tracking Software A small improvement in your online marketing performance has a BIG impact on the success and profitability of your marketing campaigns. But you can't manage what you don't measure... With ROI Tracker ad tracking software you can track click-to-sale conversion rates and return on investment for all your pay-per-click search engine campaigns...in real-time! ROI Tracker Ad Tracking Software

- Home - Email Marketing Tips - Email Marketing Software - B2B Email Marketing - Privacy - Contact -

© Email Marketing Solutions UK