Search Engine Marketing: Getting Listed In The Directories

Directories are different from search engines in that listings are decided by an editor, not a search robot. If you don't submit to the directories, you will not be listed in them. The optimisation techniques for good search engine ranking (page titles, meta tags, etc) do not influence your ranking in the directories.

All directories require you to select the appropriate category for your site, submit a title, a description, your site url, and your name and email address. You should prepare this offline and save it in a special file. When it comes to submitting (or resubmitting), just cut and paste the required information into the submission form. This will prevent spelling errors and other typos, in addition to saving time during the submission process.

You should always submit your home page to the directories first (rather than sub-pages).

Research the directory categories to find the best one for your business.

Choose a short, descriptive title.

Use an accurate description of your site. Try to include some keywords. Do not include any hype (like "the best", "great", "fantastic", etc). Put your most important keyword phrase at the beginning, since the directory editor may shorten or change your description. Model your description on existing listings and modify them to suit your needs.

By submitting a short, descriptive title and accurate description without hype, your submission is less likely to be edited.

Once you are listed in a directory, you do not need to resubmit your site.

There are 2 main directories to target:

Yahoo and ODP (Open Directory Project).

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