Search Engine Marketing: Keywords Are The Key

Choosing the right keywords is critical to successful search engine marketing. You must select keywords that will bring targeted traffic to your site. Good keywords are words which potential customers would search for and are closely related to the content of your pages.

What would your customers search for?

Ask your customers what they would search for to find you online. Ask your friends. Ask your colleagues. You will be surprised at some of the replies.

Spend time brainstorming to come up with great keywords. This is not an area that should be rushed. Your success starts (or ends) with keyword selection.

Think like your customers!

Consider multiple variations of your keywords. Consider mis-spellings.

Once you have compiled a list of keywords, rank them in order of importance and choose the top 20 or so. Then try to make some keyword phrases of 2-3 words each.

By combining your single keywords into keyword phrases, you increase the relevancy and power of your keywords.

If you optimise your site using the wrong keywords, or use keywords that are too general or extremely competitive, your efforts will be in vain and potential customers will not find you.

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