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Without Permission, It's Spam

Marketing is about two fundamental things - attracting the customer to your business, and keeping the customer attracted to your business once you have them. The internet provides unparalleled power to do both of these.

Maintaining a customer relationship via the internet is both effective and cost effective - provided you do it right. This power also comes with its risks - it is incredibly easy to do the wrong thing and destroy a customer relationship forever.

Everything in this guide refers to permission email marketing. Without permission, it's spam.

Sending spam (unsolicited email) will severely damage your reputation, could lead to your website being shut down, & will result in your company being put on a spam blacklist. In addition, most countries now have anti-spam laws - many make it illegal to send unsolicited email.

Make no mistake about it, spam is totally unacceptable. Your list MUST be opt-in only.

Email Marketing and The Law (UK/Europe)
Email Marketing and The Law (USA)




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