Without Permission,
It's Spam
Marketing is about
two fundamental things - attracting the customer to your business, and keeping
the customer attracted to your business once you have them. The
internet provides unparalleled power to do both of these.
Maintaining a customer
relationship via the internet is both effective and cost effective - provided
you do it right. This power also comes with its risks - it is incredibly easy
to do the wrong thing and destroy a customer relationship forever.
Everything in this
guide refers to permission email marketing. Without permission, it's spam.
Sending spam (unsolicited
email) will severely damage your reputation, could lead to your website being
shut down, & will result in your company being put on a spam blacklist.
In addition, most countries now have anti-spam laws - many make it illegal to
send unsolicited email.
Make no mistake
about it, spam is totally unacceptable. Your list MUST be opt-in only.
Email Marketing and The Law (UK/Europe)
Email
Marketing and The Law (USA)