Email ROI Calculator How many recipients are you mailing to? What is the total campaign cost? £ What response rate do you expect? % What conversion rate do you expect? % How much is each lead/sale worth? £   Results Number of responders: => Cost per response: £ Number of leads/sales: => Cost per lead/sale: £ Total Revenue: £ => Profit: £ => ROI: % Are you maximising your email marketing performance? A small improvement in your email performance has a BIG impact on the success and profitability of your email campaigns. But you can't manage what you don't measure... With ROI Tracker ad tracking software you can track click-through rates and click-to-sale conversion rates for all your email campaigns...in real-time! Click here to learn more about ROI Tracker Note: The ROI Calculator requires javascript to be enabled in your browser. Email Marketing ROI Calculator - Do your campaigns measure up? Use this tool to predict the return on investment (ROI) of your email campaigns. Simply enter your total campaign costs and projected results, and click "Calculate". A small increase in your response and conversion rates has a BIG impact on your bottom line! Email Marketing Metrics Response rate: The percentage of recipients that open your email AND click through to your website. Conversion rate: The percentage of website visitors that complete a specified action (request information, download a whitepaper, purchase, etc).

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