Scientific Advertising

Known as THE textbook for direct marketers, "Scientific Advertising"
by Claude Hopkins is one of the most popular and powerful marketing
manuals ever written. Read it online here...

Table of contents:

Chapter One: How Advertising Laws Are Established

Chapter Two: Just Salesmanship

Chapter Three: Offer Service

Chapter Four: Mail Order Advertising - What It Teaches

Chapter Five: Headlines

Chapter Six: Psychology

Chapter Seven: Being Specific

Chapter Eight: Tell Your Full Story

Chapter Nine: Art In Advertising

Chapter Ten: Things Too Costly

Chapter Eleven: Information

Chapter Twelve: Strategy

Chapter Thirteen: Use Of Samples

Chapter Fourteen: Getting Distribution

Chapter Fifteen: Test Campaigns

Chapter Sixteen: Leaning On Dealers

Chapter Seventeen: Individuality

Chapter Eighteen: Negative Advertising

Chapter Nineteen: Letter Writing

Chapter Twenty: A Name That Helps

Chapter Twenty One: Good Business

 

 

 

 

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